![]() ![]() This is what causes the fashion cycle to be so short as people buy into trends at an even more accelerated rate than before, even if they never wear the trend because it is deemed “fashionable”. This easy access, oversaturation of content displaying micro-trends, as well as the influencers competing to discover the “next big thing” causes people to feel as though they need to follow the trend to fit into society. ![]() Rather than turning to TV shows, movies, celebrities, models, and fashion magazines to see what trends we should buy into, we can now turn to these platforms and easily access trendsetters or even become them ourselves. According to Mariel Nelson at the Worldwide Responsible Accredited Production Organization, also known as WRAP, states that the “fashion cycle of a micro-trend is usually 3-5 years.” These trends typically originate on social media platforms such as YouTube, TikTok, and/or Instagram as these are places where anyone has the opportunity to influence millions of people. What exactly is a micro-trend? It’s a trend that rises quickly in popularity but falls even faster. There are two ways to distinguish this: micro-trends vs. The bigger question: which trends will last and which won’t? One minute, skinny jeans are all the rage, and the next, people consider them old news. These can help a brand decide what a marketing campaign should look like, what products to focus on within a campaign, and what products the brand should continue to market and sell, based on consumer reaction. Knowing what trends are dominating your market requires a lot of research but knowing them can be extremely beneficial. This will help you be successful in the workplace. As a fashion marketer, one must keep up with trends to best serve your brand. A trend is defined as “a general direction in which something is developing or changing” and trends in fashion change rapidly.
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